KARY PEREZ

Kary Perez (she/her) is an impact-driven strategist with 10+ years of experience in brand strategy, audience growth, communications, and program development. She thrives at the intersection of innovation, strategy, and operations. Kary approaches her work with an equity-first lens, and is deeply committed to building, sustaining positive change for organizations and the communities they serve. She was previously responsible for growing Chalkbeat’s audience, deepening its impact, and diversifying revenue opportunities in service of the organization’s mission to ensure all children get fair access to education. Her work culminated in the publication of “The Roadmap for Local News,” a report that captures 60+ perspectives to recommend solutions to the local information crisis over the next decade. At DoSomething Strategic (the consulting arm of DoSomething.org), Kary worked with brands including Microsoft, ESPN, Feeding America and Plan International to help build relationships with target audiences via social good initiatives. Before moving to the nonprofit sector, she got her start in book publishing and edited niche non-fiction titles at Penguin Random House. In addition to her work, Kary is a faculty member and mentor with Leadership Fellows NY, a program that supports future nonprofit leaders. She also loves to travel and has an encyclopedic knowledge of pop culture.